DSS Europe 2016

Presentation "Retailers know - People count. Audience measurement, What’s Next."

Measurement systems allow the effectivity of DooH campaigns to be measured and understood. In his Guest Keynote in the panel ‘Turning Stores into Stories’ at DSS Europe 2016, Michael MacMillan, CEO of Vizualize will expand on some key trends in this topic.
DSS Europe 2016 | presentation Vizualize

Continue reading the full article on the Digital Signage Summit website.