Ice hockey in Real-time – Škoda DooH-campaign in Russia

The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. Škoda made the most of the buzz surrounding the tournament for an attention grabbing campaign.
DSS-2016-Skoda-Eishockey-WC-2016-invidis
DooH campaign | Škoda at the eishokey world cup 2016

Continue reading the full article on the Digital Signage Summit website.

Anzeige