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Ice hockey in Real-time – Škoda DooH-campaign in Russia

The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. Škoda made the most of the buzz surrounding the tournament for an attention grabbing campaign.
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DooH campaign | Škoda at the eishokey world cup 2016

Continue reading the full article on the Digital Signage Summit website.