DSS Europe 2016

Context is King

Contextualised advertising in programmatic DooH campaigns are extremely successful. In addition to the usual elements, contextualised advertising incorporates intelligent use of data.

15. Juli 2016 von Daniel Russell

DSS-2016-DSS-Europe-2016-presentation-GrandVisual-invidis — DSS Europe 2016 | presentation Grand Visual (image: invidis)

Continue reading the full article on the Digital Signage Summit website.