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DSS Europe 2016

Data Ensures Relevance

DooH campaigns relying on data for increased user relevance are particularly effective. Alex Matthews from JCDecaux presented some current examples.
DSS-2016-DSS-Europe-2016-presentation-Alex-Matthews-JCDecaux
DSS Europe 2016 | presentation Alex Matthews JCDecaux (image: invidis)

Continue reading the full article on the Digital Signage Summit website.