Olympiade 2016

IOC promotes own DooH campaign for Rio 2016

It’s not just sponsors and advertisers who are utilising the 2016 Olympics for campaigns. The International Olympic Committee (IOC) is also using Digital-out-of-Home for communication.
Olympic IOC campaign | Heathrow Airport London UK (image: JCDecaux)

Continue reading the full article on the Digital Signage Summit website.