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DooH Campaign

GMC Advertises With Responsive Facial Recognition Campaign on DooH Screens

In the USA, GMC has launched an interactive campaign in which passers by are recognised and addressed individually in a shopping mall by age, sex, emotion and other parameters.
dss-2016-interactive-campagne-eye-invidis
interactive campagen | eye DooH network (screenshot: invidis)

Continue reading the full article on the Digital Signage Summit website.