Political Polls via Digital-out-of-Home

40% of US-Americans want neither Clinton nor Trump as President

The Digital-out-of-Home medium can also be used as research tool during election campaigns. A large DooH network in the United States introduced opinion polls to interactive screens during 2016 – with some surprising results. A case study.
US Egeneral eection 2016 | voter survey on eye corp DooH networkb (image: eye corp media)

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