DooH Live Campaign

A Chip Off the Old Block

- In Belgium, Food Retailer Delhaize has made use of Clear Channel’s DooH network for a real-time campaign. Communicative goal: the fruit is as fresh as it was when it was plucked from the tree. von Daniel Russell

dss-2016-delhaize-live-campaign-antwerpen-invidis

Delhaize live campaign | Antwerpen NL (image: screenshot invidis)

Continue reading the full article on the Digital Signage Summit website.

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