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Mit einer gut 7 m breiten LCD Videowall in 5×5 Matrix sorgt das Hotel im Innenbereich für Aufmerksamkeit. als Software wird Userful genutzt. Mit dem Enterprise-Videowandsteuerungs-AV over IP-System könnten sogar bis zu 10 x 10 Screens angesteuert werden.
Die Visual Networking Platform von Userful versorgt die HolidayInnOIA-Videowand aus mehreren Quellen, die gleichzeitig angezeigt werden.