3rd Munich Digital Signage Conference – Program


OVAB Europe Conference Program

09:30 – 09:40 „Welcome to the Conference“ Florian Rotberg, Managing Director invidis consulting
09:40 – 09:55 “OVAB Europe -the first DooH centric Pan-European association” Dirk Hülsermann, President OVAB Europe
09:55 – 10:15 “Overview over the digital signage industry in Europe” and Mall Signage Market Update Oliver Schwede, Senior Analyst invidis consulting
10:15 – 10:45 „Moving image – more effective. How moving pictures improve media effectiveness. First results of the neuro-scientific research conducted by Ströer Infoscreen.“ Doris Braune, Marketing Ströer Infoscreen
10:45 – 10:50 Mall Signage Market Update
10:50 – 11:20 “Shopping malls are like urban entertainment centers – how does this influence thevisitors?” Klaus Striebich, Managing Director Leasing ECE Projektmanagement GmbH & Co.KG
11:20– 11:45 Coffee Break
11:45 – 11:50 Tourism Market Update
11:50 – 12:20 „Multichannel marketing and integrated communication in tourism” Dr. Ferdinand Hager, Board of Management feratel media technologies AG
12:20 – 12:25 Cinema Market Update
12:25 – 12:55 „Digitalization of the cinemas reveal huge potentials for new forms of advertising and communication.“ Thilo Rieg, CMO Cinemaxx AG
12:55 – 13:55 Lunch Break
13:55 – 14:00 DooH Market Update
14:00 – 14:30 „Do current technology and pricing fail to meet the requirements of the outdoor advertising industry? What does it take to digitize traditional billboards and posters?” Christian Vogel, Head of Digital Outdoor Wall AG
14:30 – 14:35 Corporate Communications Market Update
14:35 – 15:05 “Pitfalls and solutions for employee communications in the maintenance overhaul and repair sector” Gerda Stein Elton, Communications Manager Lufthansa Cargo AG
15:05 – 15:40 “Results of the first OVAB Europe Study conducted by Nielsen.” Jens Ohlig, Director Analytic Consulting Nielsen Media Research
15:40 – 16:00 Coffee Break
16:00 – 17:30 Audience Metrics Standards – Moderated Discussion Etienne Reignoux, Chief Development Officer of Neo Media Group (CH)
Brian Dusho, Ceo Broadsign (US)
Dirk Hülsermann, President OVAB Europe
Olivier Duizabo, CEO Quividi
16:00 – 17:30 Workshop: Digitale Informationssysteme Frank Sautner, CMP-Weka Verlag
Jürgen Mönch, mcon
18:00 – 21:00 Post Conference Networking with open bar