3rd Munich Digital Signage Conference – Program

2009-Munich-DS-Conference

OVAB Europe Conference Program

09:30 – 09:40„Welcome to the Conference“Florian Rotberg, Managing Director invidis consulting
09:40 – 09:55“OVAB Europe -the first DooH centric Pan-European association”Dirk Hülsermann, President OVAB Europe
09:55 – 10:15“Overview over the digital signage industry in Europe” and Mall Signage Market UpdateOliver Schwede, Senior Analyst invidis consulting
10:15 – 10:45„Moving image – more effective. How moving pictures improve media effectiveness. First results of the neuro-scientific research conducted by Ströer Infoscreen.“Doris Braune, Marketing Ströer Infoscreen
10:45 – 10:50Mall Signage Market Update
10:50 – 11:20“Shopping malls are like urban entertainment centers – how does this influence thevisitors?”Klaus Striebich, Managing Director Leasing ECE Projektmanagement GmbH & Co.KG
11:20– 11:45Coffee Break
11:45 – 11:50Tourism Market Update
11:50 – 12:20„Multichannel marketing and integrated communication in tourism”Dr. Ferdinand Hager, Board of Management feratel media technologies AG
12:20 – 12:25Cinema Market Update
12:25 – 12:55„Digitalization of the cinemas reveal huge potentials for new forms of advertising and communication.“Thilo Rieg, CMO Cinemaxx AG
12:55 – 13:55Lunch Break
13:55 – 14:00DooH Market Update
14:00 – 14:30„Do current technology and pricing fail to meet the requirements of the outdoor advertising industry? What does it take to digitize traditional billboards and posters?”Christian Vogel, Head of Digital Outdoor Wall AG
14:30 – 14:35Corporate Communications Market Update
14:35 – 15:05“Pitfalls and solutions for employee communications in the maintenance overhaul and repair sector”Gerda Stein Elton, Communications Manager Lufthansa Cargo AG
15:05 – 15:40“Results of the first OVAB Europe Study conducted by Nielsen.”Jens Ohlig, Director Analytic Consulting Nielsen Media Research
15:40 – 16:00Coffee Break
16:00 – 17:30Audience Metrics Standards – Moderated DiscussionEtienne Reignoux, Chief Development Officer of Neo Media Group (CH)
Brian Dusho, Ceo Broadsign (US)
Dirk Hülsermann, President OVAB Europe
Olivier Duizabo, CEO Quividi
16:00 – 17:30Workshop: Digitale InformationssystemeFrank Sautner, CMP-Weka Verlag
Jürgen Mönch, mcon
18:00 – 21:00Post Conference Networking with open bar