3rd Munich Digital Signage Conference – Workshop


Audience Metrics Standards Moderated Discussion

Objective: “To start a pan-European standardization process to measure and qualify DooH networks in order to create an institutional media currency”

It is time to discuss the future of DooH and to agree upon a roadmap! With the lack of standards the industry struggles to gain acceptance among media buyer and brands. The moderated discussion is the starting point for a standardization process which shall be finalized until the end of 2010. The result will be a widely accepted standard to qualify DooH networks and to provide a transparent calculation basis which leads to reasonable and comparable costs. The base for the process are the Audience Metrics Guidelines given by OVAB US (http://www.ovab.org/amg).

We will discuss the challenges of Digital of home focused on Audience Metrics with senior executives from:

  • JCDecaux (FR)
  • Clear Channel Outdoor (US)
  • Etienne Reignoux, Chief Development Officer of Neo Media Group (CH)

Prior to the conference all attendees will receive an working document with the key findings of the OVAB Europe Metrics Guidelines. The moderated discussion will be based on this document. All attendees will be asked to give us their input prior to the conference. In addition questions can be asked personally or via SMS service during the discussion.