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Traditional Store – Thesis 02
Desirability
We desire what we (almost) can’t have.
By creating desirability, the brand remains in the consumers‘ mind, and the products can reach trophy status. Within physical retail, shopping can thus become emotionally meaningful for customers – within the community they want to belong to, and far beyond simply fulfilling a need.
If you want to learn more about the „New Spirit of Retail“, and about
- how to generate desirability,
- how to turn products into trophies,
- concepts from Golden Goose and Bikini Berlin,
download the full whitepaper from dan pearlman and invidis.