Traditional Store – Thesis 03

Personalization

Individual and personalized concepts surprise and generate an appetite for discovery tours.

In brick-and-mortar retail, too, there is a demand for concepts that provide shoppers with an individual selection of products – especially if the surprise factor can be maintained and the range of products is not limited by algorithms from the outset. This can be achieved, for example, by using flexible areas with multifunctional uses.

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