The new store – Thesis 02

Purpose

At the beginning and at the end is the purpose of the brand.

Gerry Weber Flagship Store Munich (Photo: Gerry Weber)

Neither the products of a brand nor its lifestyle should be in the foreground: Only a purpose-driven brand can build a community and experience long-term loyalty from new customer groups. A purpose makes the brand credible and generates trust with consumers – in the store.

Gerry Weber Flagship Store Munich (Photo: Gerry Weber)
Gerry Weber Flagship Store Munich (Photo: Gerry Weber)
Gerry Weber Flagship Store Munich (Photo: Gerry Weber)
Gerry Weber Flagship Store Munich (Photo: Gerry Weber)

If you want to learn more about the „New Spirit of Retail“, and about

  • „Purpose“ at the POS,
  • credibility and communication,
  • and the different approaches Gerry Weber and Starbucks take when it comes to Purpose,

download the full whitepaper from dan pearlman and invidis.

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