Digital Signage Explorer

Marks & Spenser’s has no standardized digital signage concept, however in many stores different solutions are in place. A very nice installation can be viewed at the M&S Flagship Store on Oxford Street. ...

The Nespresso brick and mortar store concept is based on the flagship store concept. These stores can only be found in the major cities and there in the primary shopping streets. They are called Boutiques by Nespresso. ...

New Look stores usually have no digital signage installations. The shop on Oxford Street 500 is an exception to this. The impressive entrance at the corner of the building is dominated by the store signs and a staircase that leads directly to the first floor. ...

The Nike Flagship store on Oxford Circus does not seem to have a coherent digital signage strategy. Nevertheless the store is full of digital signage installations. The shop window facing Oxford Street has been made in one large LED screen. ...

The O2 store on Oxford Street shows a standardized store window digital signage installation. The concept was developed and rolled out by the IT integrator Computacenter. It consist out of two 65” displays mounted back to back from the ceiling. ...

The Phones 4U store on Oxford Street has a singular digital signage concept in all shop windows. Only during the time of the survey the installation was turned off. The displays are Samsung branded and were installed to promote the companies new flagship smartphone. ...

Like most Primark stores the Digital Signage concept is dominated by huge LED boards in the shop window and in the shop itself. In two windows a 4x2m LED wall is the backdrop for the window display with several mannequins. ...

A large video wall is positioned on the right side next to the entrance of the Pull & Bear shop on Oxford Street. The wall is made up by 3x3 displays (32”) installed in portrait format. The technical integration is mediocre with the displays having a fairly wide bezel. ...

The Schuh store on Oxford Street 200 doesn’t have the usual Schuh shop window Digital Signage installation (cf. Oxford Street 470), but it has a large 3x3 displays (42”) video wall just above the stairwell to the lower floor. ...