Digital Signage Explorer

Die neuen Konzept-Shops des britischen Online- und High Street-Händlers Argos sollen den Kunden vergleichbare Nutzungsbedingungen wie ein Online-Einkauf via Web oder mobile Kanäle bieten. Dazu gehört Same Day Delivery beziehungsweise Lieferung der Ware am nächsten Tag – zur Verfügung stehen dabei insgeamt 20. ...

Clear Channel has equipped over 100 bus shelters all over London with a digital display. For the survey we have looked at the installation on Oxford Street next to John Lewis. The 72” is technically very well integrated into the bus shelter. ...

The digital signage installations in the Calvin Klein store on Regent Street have been conceptualized to have the highest possible visibility. For the LED board on the left side of the entrance the whole shop fitting has been adapted so passersby and customers entering the shop will see the current product line first thing they enter the store. ...

Carphone Wearhouse has a well-defined Digital Signage strategy. The shops are equipped with at least one display in portrait format mounted on a pole from ground to ceiling. The technical integration is very good. ...

Disney has a well-defined retail experience and digital signage strategy. In 2010 the whole retail concept was redeveloped in 2009 with help of the board member and Apple CEO Steve Jobs. Disneyland itself was the model for the new format resulting in features which would look more like a theme park than a retail outlet. ...

The EE brand has a good Digital Signage strategy. The shop is equipped with one 2x2 video wall in landscape format (32’’). This is amended according to the shop size by 46’’ displays in portrait format mounted directly on the wall or in the shop window. ...

The Foot Locker flagship store on Oxford Street has implemented a large digital signage video wall installation. The footwear retailer uses digital signage very prominently just after you pass the entrance mounted from the ceiling. ...

The footwear and fashion chain Footasylum shows its corporate presents on one of London’s busiest shopping streets. The Oxford Street branch also sports a large display in the shop window. The 65” screen is well integrated in the shop window design and shop furnishing. ...

The shop window of the French Connection store has a non-permanent design that sometimes features different digital signage installations. During the survey the shop was dominated by two displays in landscape format integrated in the store front shop fitting. ...

In 2014 the Dutch denim brand G-Star Raw has opened a flagship on Oxford Street. The space was designed to fit the expectations that consumers have for this kind of state-of-the-art denim store. The digital signage in situ are few but very impressive. ...