Digital Signage Explorer

The Geox store on 530 Oxford Street is relatively small, nevertheless it has a large LED board installation on the right wall in the shop window. The installation is well integrated in the shop furnishing and the content are well designed product videos in slow motion and close-up view. ...

The Guildhall School of Music and Drama moved into its new building at the Barbican center in 2013. The building was directly equipped with a very interesting indoor digital signage system. Due to its glass front all installations can also be seen from the outside. ...

The H&M digital signage installation is an interesting case. The window towards Regent Street is almost completely filled by a very large LED board in portrait format. The rest of the window has been completely closed by a black passe-partout. ...

At the Hollister shop in Regents Street countless displays illuminate the otherwise rather dark interior. Also the windows of store front are dominated by large video walls. In total over 100 46” displays have been installed in the shop. ...

The footwear and fashion chain JD shows its corporate presents on one of London’s busiest shopping streets. The Oxford Street branch also sports a large three-by-two meter LED display with 8mm pixel pitch and 5. ...

The Italian cosmetics retailer Kiko shows in its Regent Street store how a creative use of digital signage can set you apart from all the other stores on the high-street. Here the ceiling itself becomes a digital screen. ...

The Levi´s store in Regent Street showed a non-permanent digital signage installation during the survey period. A large format LED board was used as backdrop for a rectangular promotion area directly next to the entrance. ...

The Mango fashion store on Regent Street has a very good digital signage installation. Similar to other fashion retailers like Zara and Primark, Mango relies on size, hence they use a large LED board screen. ...

Marks & Spenser’s has no standardized digital signage concept, however in many stores different solutions are in place. A very nice installation can be viewed at the M&S Flagship Store on Oxford Street. ...

The Nespresso brick and mortar store concept is based on the flagship store concept. These stores can only be found in the major cities and there in the primary shopping streets. They are called Boutiques by Nespresso. ...