Digital Signage Explorer

New Look stores usually have no digital signage installations. The shop on Oxford Street 500 is an exception to this. The impressive entrance at the corner of the building is dominated by the store signs and a staircase that leads directly to the first floor. ...

The Nike Flagship store on Oxford Circus does not seem to have a coherent digital signage strategy. Nevertheless the store is full of digital signage installations. The shop window facing Oxford Street has been made in one large LED screen. ...

The O2 store on Oxford Street shows a standardized store window digital signage installation. The concept was developed and rolled out by the IT integrator Computacenter. It consist out of two 65” displays mounted back to back from the ceiling. ...

The Phones 4U store on Oxford Street has a singular digital signage concept in all shop windows. Only during the time of the survey the installation was turned off. The displays are Samsung branded and were installed to promote the companies new flagship smartphone. ...

Like most Primark stores the Digital Signage concept is dominated by huge LED boards in the shop window and in the shop itself. In two windows a 4x2m LED wall is the backdrop for the window display with several mannequins. ...

A large video wall is positioned on the right side next to the entrance of the Pull & Bear shop on Oxford Street. The wall is made up by 3x3 displays (32”) installed in portrait format. The technical integration is mediocre with the displays having a fairly wide bezel. ...

The Schuh store on Oxford Street 200 doesn’t have the usual Schuh shop window Digital Signage installation (cf. Oxford Street 470), but it has a large 3x3 displays (42”) video wall just above the stairwell to the lower floor. ...

The Schuh store on Oxford Street 470 shows the usual Schuh shop window Digital Signage installation. Two 42” LCD display in landscape format directly integrated in the shop window furnishing. The technical integration is good. ...

The plus size brands Simply Be and Jacamo are sharing this high street concept store at Oxford Street. The shop has various digital signage installations. First, right next to the entrance a media wall with digital and analogue displays in different sizes and formats covers the whole wall over two stories. ...

The Optician specialized on Sunglasses has a very good digital signage concept on display. On the left side of the entrance a black totem with a 85’’ LCD display is placed directly in the shop window. ...