Digital Signage Explorer

The store front on Piccadilly Circus of the fashion retailer The Sting is dominated by two large video walls. The shop windows on the left and right side of the main entrance are completely filled by 4x5 displays each. ...

As a company, Tommy Hilfiger believes in the power of digital communication. The large flagship store in Dusseldorf is using innovative technological integrations that create a digitally infused shopping experience. ...

Fashion for plus size women don’t has to be old fashioned. The fashion label Ulla Popken proves that. The use of digital signage isn’t old fashioned at all although there is only one screen behind the cash desk. ...

The Japanese fast fashion retailer Uniqlo is unmatched in implementing digital signage. None of its competitors – Inditex (Zara), H&M or Gap – put as much effort in digital in-store. The San Francisco Store is no exception to this rule. ...

The Vero Moda Store in the main Amsterdam shopping street Kalvastraat follows the corporate digital signage strategy. The brand of the Danish fashion retailer Bestseller Group has some form of digital signage in all of its shops. ...

Bigger is better. Zara not only uses normal vertically installed screens as a floor plan, the also have huge >70” screens on the right and left side next to the cash desk. Even bigger are the LED- walls which are either next or above the cash desk. ...