The women’s underwear retailer Hunkermöller uses digital signage in its store in the main Amsterdam shopping street Kalvastraat. Instead of a shop window installation they mounted a large 75” display on the back wall of the store. This can be seen from the outside as well as from all positions inside of the shop. The moving images create a feeling of depth and create the interest to enter the shop. The installation itself is not up to date as it is mounted directly on the wall and not integrated in the shop furnishing. However during the survey the old consumer display was swapped by a professional Samsung display. The content is standard fashion brand content - image videos and fashion stills. Furthermore three small Signage displays are in place at the cashier. The 22” screens are well integrated and make a quality impression. The loop is very slow and made up by still images of current offers. Overall the digital signage concept is good.

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Digital Signage Installations