invidis digital signage explorer > Niederlande > Amsterdam > Hunkemöller Amsterdam

Hunkemöller Amsterdam

The women’s underwear retailer Hunkermöller uses digital signage in its store in the main Amsterdam shopping street Kalvastraat. Instead of a shop window installation they mounted a large 75” display on the back wall of the store. This can be seen from the outside as well as from all positions inside of the shop. The moving images create a feeling of depth and create the interest to enter the shop. The installation itself is not up to date as it is mounted directly on the wall and not integrated in the shop furnishing. However during the survey the old consumer display was swapped by a professional Samsung display. The content is standard fashion brand content - image videos and fashion stills. Furthermore three small Signage displays are in place at the cashier. The 22” screens are well integrated and make a quality impression. The loop is very slow and made up by still images of current offers. Overall the digital signage concept is good.

Source: invidis

Facts & Figures

Company Hunkemöller International B.V
Industry Retail - Fashion Apparel
Number of branches
Branch Hunkemöller Amsterdam
Type of branch Regular Branch
Address Kalverstraat 162
1012 XE Amsterdam
Number of displays 4


Digital Signage Installations

Type of installation Standard
Fitting On wall mounting
Integrating in furniture
PoV situation Active Shopping
DisplayNumber: 4
Height: 75"; 22" Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplier Samsung
Display features not specified
Project partner not specified
Content Image movies
Product Advertising
Logging08. April 2015
Checked by invidis Yes

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