Dubai International Financial Centre
Elevision Media revives Digital Out of Home Space in the DIFC
Elevision, a Dubai-based digital-screen media company that owns and manages a network of DooH screens inside residential and commercial properties, has diversified its portfolio with the launch of a new outdoor LED screen for the DIFC.
Elevision installed the LED screen - a total of 96 meters long and 1.3 meters high - making it the longest DOOH space in the Middle East, highly visible from multiple points of entry into the DIFC.
The installation will display current strock prices for listed companies on the Nasdaq Dubai, updated continuously throughout the day’s trading session. The market-data will be supplemented by DIFC branded content and is open to DooH advertisment targeting the finance industry.
The LED screen was launched during the bell ringing ceremony for the Emirates Reit IPO, the first on the Nasdaq Dubai for five years.
The new platform will complement the Elevision portfolio that includes DOOH media inside 75 towers across prime real estate in Dubai. Similar to the DIFC LED screen, advertisers can update their content and marketing messages in real-time across Elevision’s network of over 335 digital platforms.
Facts & Figures
|Company||Dubai International Financial Centre (DIFC)|
|Industry||Corporate - Communication|
|Number of branches / with |
|1 / 1|
|Branch||Dubai International Financial Centre|
|Type of branch||Flagship Store|
|Number of displays||0|
DIFC LED Board
|Type of installation||Non-standard|
|PoV situation||High dwell time|
|Display||Height: 96 m |
|Display supplier||not specified|
|Display features||not specified|
|Project partner||not specified|
|Content||3rd party Advertising|
|Logging / Update||07. May 2014 / 07. May 2014|
|Checked by invidis||No|