The shop in shop concept for the marketing campaign 'The Arctic Adventure' at the Duty Free shop is very well made. The two special promotion areas have different concepts, that are equally engaging.

The first booth at the entrance has a holographic 3D pyramid prism display. The hardware is supplied by Norwegian IT integrator 3C technology. The quality of the resolution is very good and shows that this technology finally has found its market maturity. Particulary the captivating content makes this a highly interesting installation. At the base a model of a dogsled with driver is positioned. The scenery is showing the snowy landscape of Norway. The holographic content displays current offers. The fading between the promotions is made to resemble the northern lights. This gives the installation a authentic and very dynamic impression. Behind the holographic display a standard 42” professional display is mounted directly on the wall and is showing similar content.

The other special promotion zone is much simpler, but nonetheless very interesting. A projector is mounted on the ceiling and the image is projected onto the shop floor. The content is seasonal and very well supports the overall shopping experience.

Facts & Figures

Location

Shop-in-Shop "The Arctic Adventure"