The Russian city Kazan is going to be one of the host cities for the FIFA World Cup 2018 and opened a new football stadium with a huge LED facade. The new football stadium offers space for 45.105 spectators. It is the new home of the Russian premier league club Rubin Kazan. Highlight is the 3622 square meter big LED facade which was installed in June 2013.
Outside big sport events the Kazan Arena area is marketed by the Moscow digital signage provider Rasvero.
LED facades are very popular in Russia.
More and more developers integrate big LED elements in public buildings like shopping centers, event arenas and company headquarters.
In contrast to the architecture LED based digital signage advertising space is reduced.
After the fall of communism countless LED advertising spaces were placed on the street or on listed buildings in large cities such as Moscow and St. Petersburg.
Facts & Figures
|Industry||Leisure - Sports Arenas|
|Number of branches / with |
|1 / 1|
|Type of branch||Flagship Store|
|Number of displays||1|
|Type of installation||Standard|
|Fitting||Integrating in walls|
|PoV situation||High dwell time|
Height: 3622 m²
|Display supplier||not specified|
|Display features||not specified|
|Project partner||Rasvero (DooH - Marketers)|
3rd party Advertising
|Logging||21. February 2015|
|Checked by invidis||No|