The digital signage installations in the Calvin Klein store on Regent Street have been conceptualized to have the highest possible visibility. For the LED board on the left side of the entrance the whole shop fitting has been adapted so passersby and customers entering the shop will see the current product line first thing they enter the store. The second installation is another LED board mounted behind the cashier, which is visible from the whole store floor. The contentment is simple but compelling. Short image videos and stills from the latest campaign. The technical integration is good with one minor fault, as the integration in the furnishing is well meant, however it leaves a huge and unused white space which gives a rather desolate impression.

Facts & Figures

Location

Calvin Klein London