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invidis digital signage explorer > Großbritannien > London > Disney Store Oxford Street
Disney Store Oxford Street
Disney has a well-defined retail experience and digital signage strategy. In 2010 the whole retail concept was redeveloped in 2009 with help of the board member and Apple CEO Steve Jobs. Disneyland itself was the model for the new format resulting in features which would look more like a theme park than a retail outlet. Touch screens allow customers to select their own Disney music and film clips to watch on a displays. The shops are also equipped with at least one display in portrait format mounted on a pole from ground to ceiling. The installation is positioned in the shop window and the technical integration is very good. The location of the displays in the shop window made the choice for a sunlight readable technology imminently important. The loop is made up by current offers in Disney CI. It fits very well the image of the chain and underlines their tailored concept of retail experience for the target group.
Source: invidis.de
Facts & Figures
| Company | The Walt Disney Company |
| Industry | Retail - Toys |
| Number of branches | |
| Branch | Disney Store Oxford Street |
| Type of branch | Regular Branch |
| Address | Oxford Street W1C 1JH London |
| Number of displays | 1 |
Location
Disney Store Oxford Street
| Type of installation | Standard |
| Fitting | Shop window In-Store Stand |
| PoV situation | Passage Situation Active Shopping |
| Display | Number: 1+ Format: 16:9 Orientation: Portrait Typ: Professional Display |
| Display supplier | not specified |
| Display features | not specified |
| Project partner | not specified |
| Content | Product Advertising Other |
| Logging | 03. December 2014 |
| Checked by invidis | Yes |
Sollten Sie Ergänzungen zu den Projekten haben oder zusätzliche Projekte einreichen wollen, schreiben Sie uns bitte eine E-Mail: explorer@invidis.de