The footwear and fashion chain Footasylum shows its corporate presents on one of London’s busiest shopping streets. The Oxford Street branch also sports a large display in the shop window. The 65” screen is well integrated in the shop window design and shop furnishing. However as it is no high brightness or sunlight readable technology the installation will have some trouble during bright days, particularly as most of the content has a very dark background. The content is good, but very basic – probably a power point solution. The loop consist out of images and videos of the current collection with mood shots and branding images.

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Footalysum