The shop window of the French Connection store has a non-permanent design that sometimes features different digital signage installations. During the survey the shop was dominated by two displays in landscape format integrated in the store front shop fitting. Technical and creative concept was well done. However, the main and very interesting installation is permanent. On the right side next to the entrance the shop fitting is composed by single clothes rails holding only one item/combination. Above these product displays one single display in portrait format is installed. The show-stopper is that the content of each display is exactly matching the displayed product, i.e. the product is presented by a model in front of a white background. The installation is a very good example how creative integration of digital signage concepts can strongly support the retail experience even if the technical installation in itself and the content is not very spectacular.

Facts & Figures

Location

French Connection Oxford Street