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French Connection Oxford Street

The shop window of the French Connection store has a non-permanent design that sometimes features different digital signage installations. During the survey the shop was dominated by two displays in landscape format integrated in the store front shop fitting. Technical and creative concept was well done. However, the main and very interesting installation is permanent. On the right side next to the entrance the shop fitting is composed by single clothes rails holding only one item/combination. Above these product displays one single display in portrait format is installed. The show-stopper is that the content of each display is exactly matching the displayed product, i.e. the product is presented by a model in front of a white background. The installation is a very good example how creative integration of digital signage concepts can strongly support the retail experience even if the technical installation in itself and the content is not very spectacular.

Source: Dynascan

Facts & Figures

CompanyFrench Connection (London) Limited
IndustryRetail - Fashion Apparel
Number of branches
BranchFrench Connection Oxford Street
Type of branchFlagship Store
Address396 Oxford Street
W1C 1JX London
Number of displays4

Location

French Connection Oxford Street

Type of installationStandard
FittingCeiling mount
Shop window
PoV situationPassage Situation
DisplayNumber: 4
Height: 65"
Display supplierOther
Display featuresnot specified
Project partnerDynaScan Technology, Inc. (Displays)
ContentImage movies
Product Advertising
Logging08. December 2014
Checked by invidisYes

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