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G-Star RAW

In 2014 the Dutch denim brand G-Star Raw has opened a flagship on Oxford Street. The space was designed to fit the expectations that consumers have for this kind of state-of-the-art denim store. The digital signage in situ are few but very impressive. The main open stairwell to the lower floor is dominated by two 95” Samsung displays, mounted in portrait format high up on the wall. The displays are loosely integrated in a metal frame referring to the industrial design of the shop. The content is composed from high definition fashion videos with a runway “storyline”. The multichannel environment is supported by a series of iPads, arranged in a line, for customers to take a look at the wider G-Star Raw offer.

Source: invidis.de

Facts & Figures

CompanyG-Star (UK) Limited
IndustryRetail - Fashion Apparel
Number of branches6500
BranchG-Star RAW
Type of branchFlagship Store
AddressOxford Street 372 - 374
W1C 1DU London
Number of displays2

Location

G-Star RAW Oxford Street

Type of installationStandard
FittingOn wall mounting
In-Store
PoV situationActive Shopping
DisplayNumber: 2
Height: 95" (estimated)
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplierSamsung
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging08. December 2014
Checked by invidisYes

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