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JD Sports London

The footwear and fashion chain JD shows its corporate presents on one of London’s busiest shopping streets. The Oxford Street branch also sports a large three-by-two meter LED display with 8mm pixel pitch and 5.000 nits brightness in the shop window. The screen is well integrated in the shop window design and shop furnishing. However during the survey the installation had some trouble with bright sunlight, particularly as most of the content has a very dark background. Inside of the shop a curved LED band is mounted alongside the escalator to the first floor. This installation is depicting only script with different messages. The content on the LED board in the shop window is good, but basic. The loop consist out of images and video clips of the current collection with mood shots and branding images. The installation was made by the UK based integrator and hardware producer Messagemaker Displays in 2011.

Quelle: invidis.de

Daten & Fakten

UnternehmenJD Sports Fashion plc
BrancheRetail - Sports
Retail - Fashion Shoes
Anzahl Filialen
FilialeJD Sports London
FilialtypReguläre Filiale
AdresseOxford Street 267-269
W1C 2DG London
Anzahl Bildschirme2

Standort

JD

Art der InstallationStandard
AnbringungSchaufenster
Im Geschäft
SituationPassage Situation
Aktives Einkaufen
DisplayAnzahl: 2
Format: 16:9
Typ: LED
Display-Anbieterkeine Angabe
Display-Featureskeine Angabe
Projektpartnerkeine Angabe
InhalteImagefilme
Produktwerbung
Erfassung06. März 2015
Invidis geprüftJa

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