New Look stores usually have no digital signage installations. The shop on Oxford Street 500 is an exception to this. The impressive entrance at the corner of the building is dominated by the store signs and a staircase that leads directly to the first floor. The column in the middle of the staircase has been equipped with two large format LCD displays in portrait format mounted on top of each other. The content loop is composed of changing product images in the background and a floor plan in the foreground. The technical integration is well done and the content also fits very well. The installation shows how a simple and cost effective solution that follows a good concept can highly augment the retail experience for the customer.

Facts & Figures

Location

New Look London