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New Look London

New Look stores usually have no digital signage installations. The shop on Oxford Street 500 is an exception to this. The impressive entrance at the corner of the building is dominated by the store signs and a staircase that leads directly to the first floor. The column in the middle of the staircase has been equipped with two large format LCD displays in portrait format mounted on top of each other. The content loop is composed of changing product images in the background and a floor plan in the foreground. The technical integration is well done and the content also fits very well. The installation shows how a simple and cost effective solution that follows a good concept can highly augment the retail experience for the customer.

Source: invidis.de

Facts & Figures

CompanyNew Look Group Limited
IndustryRetail - Fashion Apparel
Retail - Fashion Accessories
Number of branchesOver 1000
BranchNew Look London
Type of branchRegular Branch
AddressOxford Street 500
W1C 1HW London
Number of displays2

Location

New Look London

Type of installationStandard
FittingIn-Store
Stand
PoV situationActive Shopping
DisplayNumber: 2
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentProduct Advertising
Service Information
Logging08. December 2014
Checked by invidisYes

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