The Schuh store on Oxford Street 200 doesn’t have the usual Schuh shop window Digital Signage installation (cf. Oxford Street 470), but it has a large 3x3 displays (42”) video wall just above the stairwell to the lower floor. The displays are in landscape format and mounted on the wall without integration in the shop furnishing. The Edinburgh-based fashion footwear retailer has various footwear brands on sale and therefore created templates for each company they brand to maximize impact. Other content does also give the customer an overview of different products on offer on the respective floor and is pointing them to the website and internet based purchasing system. Overall the Digital Signage installation is technically well done and also the content, particularly the one - for a video wall - unusual floor information system enhances and supports the customers shopping experience.

Facts & Figures

Location

Schuh Oxford Street 200