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Schuh Oxford Street 200

The Schuh store on Oxford Street 200 doesn’t have the usual Schuh shop window Digital Signage installation (cf. Oxford Street 470), but it has a large 3x3 displays (42”) video wall just above the stairwell to the lower floor. The displays are in landscape format and mounted on the wall without integration in the shop furnishing. The Edinburgh-based fashion footwear retailer has various footwear brands on sale and therefore created templates for each company they brand to maximize impact. Other content does also give the customer an overview of different products on offer on the respective floor and is pointing them to the website and internet based purchasing system. Overall the Digital Signage installation is technically well done and also the content, particularly the one - for a video wall - unusual floor information system enhances and supports the customers shopping experience.


Facts & Figures

Company Genesco Inc.
Industry Retail - Sports
Retail - Fashion Shoes
Number of branches2455
Branch Schuh Oxford Street 200
Type of branch Regular Branch
Address Oxford Street 200
W1D 1NU London
Number of displays 9


Schuh Oxford Street 200

Type of installation Standard
Fitting On wall mounting
PoV situation Passage Situation
Active Shopping
DisplayNumber: 9
Number Videowalls: 1
Videowall: 3 x 3
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display supplier not specified
Display features not specified
Project partner not specified
Content Product Advertising
Service Information
Logging24. November 2014
Checked by invidis Yes

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