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Swatch

The Swiss fashion watches retailer Swatch uses digital Signage in its store on Oxford Street. The whole store furnishing is very well designed and integrates a 75” display in one of its walls. The technical integration is good as well as the content quality. However the content has no special relevance to the rest of the shop design. It also does not show any current offers. The loop consists only of branding video clips.

Source: invidis.de

Facts & Figures

CompanyThe Swatch Group AG
IndustryRetail - Watches and Jewelry
Number of branches
BranchSwatch
Type of branchRegular Branch
AddressOxford Street 313
W1C 2HR London
Number of displays1

Location

Swatch London

Type of installationStandard
FittingOn wall mounting
Integrating in furniture
PoV situationActive Shopping
DisplayNumber: 1
Height: 75" Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Logging06. March 2015
Checked by invidisYes

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