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The Perfume Shop

The outlet of the Perfume Shop corporate cosmetic retailer on Oxford Street makes a strong digital case with a six display video wall in a 30 square meter shop. The installation has a very high impact as it dominates the shops interior and can also be seen very well from the outside. The technical integration is good. The video wall covers the whole of one wall and is smoothly placed in the shop furnishing. The 42” screens are running a loop consisting of still images and video clips. The content is made of current offers and marketing spots. It is very CI conform, however the good impression is diminished as the content has not been adapted to the format of the digital signage installation.

Source: invidis.de

Facts & Figures

CompanyThe Perfume Shop
IndustryRetail - Perfumeries & Drugstores
Number of branches286
BranchThe Perfume Shop
Type of branchRegular Branch
AddressOxford Street 295
W1C London
Number of displays6

Location

The Perfume Shop

Type of installationStandard
FittingOn wall mounting
Integrating in furniture
PoV situationPassage Situation
Active Shopping
DisplayNumber: 6
Number Videowalls: 1
Videowall: 3 x 2
Height: 42" (estimated)
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging06. March 2015
Checked by invidisYes

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