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invidis digital signage explorer > United Kingdom > London > The Perfume Shop
The Perfume Shop
The outlet of the Perfume Shop corporate cosmetic retailer on Oxford Street makes a strong digital case with a six display video wall in a 30 square meter shop. The installation has a very high impact as it dominates the shops interior and can also be seen very well from the outside. The technical integration is good. The video wall covers the whole of one wall and is smoothly placed in the shop furnishing. The 42” screens are running a loop consisting of still images and video clips. The content is made of current offers and marketing spots. It is very CI conform, however the good impression is diminished as the content has not been adapted to the format of the digital signage installation.
Source: invidis.de
Facts & Figures
| Company | The Perfume Shop |
| Industry | Retail - Perfumeries & Drugstores |
| Number of branches | 286 |
| Branch | The Perfume Shop |
| Type of branch | Regular Branch |
| Address | Oxford Street 295 W1C London |
| Number of displays | 6 |
Location
The Perfume Shop
| Type of installation | Standard |
| Fitting | On wall mounting Integrating in furniture |
| PoV situation | Passage Situation Active Shopping |
| Display | Number: 6 Number Videowalls: 1 Videowall: 3 x 2 Height: 42" (estimated) Format: 16:9 Orientation: Landscape Typ: Professional Display |
| Display supplier | not specified |
| Display features | not specified |
| Project partner | not specified |
| Content | Image movies Product Advertising |
| Logging | 06. March 2015 |
| Checked by invidis | Yes |
Sollten Sie Ergänzungen zu den Projekten haben oder zusätzliche Projekte einreichen wollen, schreiben Sie uns bitte eine E-Mail: explorer@invidis.de