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The Sting

The store front on Piccadilly Circus of the fashion retailer The Sting is dominated by two large video walls. The shop windows on the left and right side of the main entrance are completely filled by 4x5 displays each. The video walls are functioning as a background for the shop window display, at the time of the survey this was several mannequins dressed with the current product line. The content was good and fitted the company’s image, it was more branding than product placement. The technical integration could have been better, as the displays were only mounted on not integrated in the shop furnishing and electronic components were in plain sight of the viewer.

Source: invidis.de

Facts & Figures

CompanyThe Sting B.V.
IndustryRetail - Fashion Apparel
Number of branches / with
Digital Signage		6 / 1
BranchThe Sting
Type of branchRegular Branch
AddressRegent Street 55
W1B London
Number of displays40

Location

The Sting London

Type of installationStandard
FittingOn wall mounting
Shop window
In-Store
PoV situationPassage Situation
Active Shopping
DisplayNumber: 40
Number Videowalls: 2
Videowall: 4 x 5
Format: 16:9
Orientation: Landscape
Typ: Professional Display
Display suppliernot specified
Display featuresVideowall
Project partnernot specified
ContentImage movies
Logging19. January 2015
Checked by invidisYes

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