Over half of the 330 Three. Mobile stores in the UK have been equipped with digital signage installations conceptualized by the media agency realisation. The POPAI Award winning concept has three main digital signage installations. One totem in portrait format (46”) in the shop window, a video wall with 4 displays in landscape format (40”) integrated in the shop furniture and a media wall installation with one or two displays (46”) integrated into an analogue product display and social marketing section. The technical integration is good. The creative concept and integration is very good. The content in the shop window and video wall installations is a standard content seen in most digital signage installations in telephone shops. The loop contains a mix of different current offers. The content on the displays in the product display and social marketing installation has additional instant, store specific content update and play-out from the social media feeds of the retailer as well as images and comments produced directly in the store by the customers.

Facts & Figures

Location

Three. Oxford Street