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Vision Express

The Optician retailer Vision Express has banked on digital signage for their in-store and shop window marketing initiatives. The Oxford Street branch was equipped with a signage solution in 2012 by the UK based integrator Sign 2000. Three 70” and two 55” displays were used in the shop and shop window. The technical integration is not up to date anymore as most screens are mounted directly on the wall and are not integrated into the shop furnishing. The content consist of current offers and branding images. The quality is good.

Source: Contact Sign 2000

Facts & Figures

CompanyGrandVision B.V.
IndustryRetail - Optician
Number of branches6004
BranchVision Express
Type of branchRegular Branch
AddressOxford Street 181-183
W1C 2DF London
Number of displays5

Location

Vision Express

Type of installationStandard
FittingShop window
In-Store
PoV situationPassage Situation
Active Shopping
DisplayNumber: 5
Height: 70" / 55" (estimated)
Format: 16:9
Orientation: Landscape & Portrait
Typ: Professional Display
Display suppliernot specified
Display featuresnot specified
Project partnernot specified
ContentImage movies
Product Advertising
Logging06. March 2015
Checked by invidisYes

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