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Vision Express

The Optician retailer Vision Express has banked on digital signage for their in-store and shop window marketing initiatives. The Oxford Street branch was equipped with a signage solution in 2012 by the UK based integrator Sign 2000. Three 70” and two 55” displays were used in the shop and shop window. The technical integration is not up to date anymore as most screens are mounted directly on the wall and are not integrated into the shop furnishing. The content consist of current offers and branding images. The quality is good.

Source: Contact Sign 2000

Facts & Figures

Company GrandVision B.V.
Industry Retail - Optician
Number of branches6004
Branch Vision Express
Type of branch Regular Branch
Address Oxford Street 181-183
W1C 2DF London
Number of displays 5


Vision Express

Type of installation Standard
Fitting Shop window
PoV situation Passage Situation
Active Shopping
DisplayNumber: 5
Height: 70" / 55" (estimated)
Format: 16:9
Orientation: Landscape & Portrait
Typ: Professional Display
Display supplier not specified
Display features not specified
Project partner not specified
Content Image movies
Product Advertising
Logging06. March 2015
Checked by invidis Yes

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