invidis digital signage explorer > Großbritannien > London > Zara London

Zara London

The Zara brand has a well-defined digital signage strategy for all their stores. Large LED boards are installed near or behind the chasers counter. The installation will preferably be visible from outside the store (like in this store) and can either be in portrait format from floor to ceiling next to the counter or in landscape format on the wall behind of the counter. The content is always a fashion image video featuring the newest product line. Models show the current look of Zara – simple but nice. The pictures and clips are adapted to the target groups: Men, women, children and teenager. Though the screens are very big they don’t make a technically ambiance because the contents convince with their motives and quality. Digital signage as brand presentation works very well even if the LED-walls are just average. The second installation are 55” LCD displays in portrait format next to the elevators and escalators. Here the content is still images of the current products with information concerning the floor layout and departments.

Source: invidis.de

Facts & Figures

Company Inditex S.A.
Industry Retail - Fashion Apparel
Number of branches
Branch Zara London
Type of branch Regular Branch
Address Oxford Street 213
W1D 2LG London
Number of displays 10

Location

Zara London

Type of installation Standard
Fitting On wall mounting
Stand
PoV situation Passage Situation
Active Shopping
DisplayNumber: 10
Height: 55'' Format: 16:9
Orientation: Landscape & Portrait
Typ: Professional Display
Display supplier not specified
Display features not specified
Project partner not specified
Content Image movies
Product Advertising
Service Information
Logging25. November 2014
Checked by invidis Yes

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