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Uniqlo Union Square

The Japanese fast fashion retailer Uniqlo is unmatched in implementing digital signage. None of its competitors – Inditex (Zara), H&M or Gap – put as much effort in digital in-store. The San Francisco Store is no exception to this rule. More than 90 displays were installed for the fall 2012 opening.

Most prominent are the eight perimeter video walls – each 3×3 – on the main floor plus additional displays at the check-out zone and on the first floor. Uniqlo is famous for their revolving mannequins displaying the latest fashion of which 91 are also featured in this West coast flagship store. The content includes motion graphics and still photo animations. As usual Uniqlo doesn’t communicate any local prices on the screens. Therefore enabling the retailer to use the content globally in all stores.

The Uniqlo store offers more than video walls and mannequins. The Magic Mirror installation premiered at this store in fall 2012. Magic Mirror was developed by the worlds leading printing company Dai Nippon Printing (DNP) and Sharp. This “virtual dressing room” allows customers to use the Kinect powered color-changing engine and half-mirror touch panel technology to instantly switch between different color palettes of Uniqlo clothing. The high brightness display brings to life the vivid product quality and details to make consumers feel like they are actually wearing the real product, while also matching color variation to best fit the style preferences of San Francisco’s diverse demographic technology.

Quelle: invidis

Quelle: invidis

Quelle: invidis

Quelle: invidis

Daten & Fakten

UnternehmenUNIQLO USA LLC
BrancheRetail - Fashion Apparel
Anzahl Filialen / davon
mit Digital Signage ausgestattet
n.a. / n.a.
FilialeUniqlo Union Square
FilialtypFlagship Store
Adresse111 Powell Street
CA 94102 San Francisco
Anzahl Bildschirme73

Standort

Videowalls Uniqlo Union Square

Art der InstallationStandard
AnbringungIm Wandpanel verbaut
Im Geschäft
SituationPassage Situation
Aktives Einkaufen
DisplayAnzahl: 72
Anzahl Videowalls: 8
Videowall: 3 x 3
Größe: 47" (geschätzt)
Format: 16:9
Orientierung: Horizontal
Typ: Professional Display
Display-AnbieterNEC
Display-FeaturesVideowall
Projektpartnerkeine Angabe
InhalteImagefilme
Produktwerbung
Erfassung30. Mai 2014
Invidis geprüftNein

Magic Mirror Uniqlo Union Square

Art der InstallationStandard
AnbringungWandmontage
SituationAktives Einkaufen
DisplayAnzahl: 1
Größe: 60"
Format: 16:9
Orientierung: Vertikal
Typ: Professional Display
Display-AnbieterSharp
Display-Featureskeine Angabe
Projektpartnerkeine Angabe
InhalteService-Informationen
Andere Inhalte
Erfassung30. Mai 2014
Invidis geprüftNein

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