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Singapore Changi Airport

The Social Tree inside Singapore Changi Airport blends avant-garde design with interactive technology, allowing travellers to share their photo and video memories instantly and to retrieve them on subsequent visits to the airport.

The installation is almost nine meters tall and located at heart of Terminal 1 Central Piazza. The Social Tree is surrounded by eight touch-screen photo booths that enable travellers to upload their photos onto the colourful and animated crown of the structure. The Singapore Social Tree includes 64 LG professional displays (42"), offering a 360-degree display of various animated backgrounds including a mystical forest and the Singapore skyline.

"The Social Tree also provides for travellers to be part of Changi Airport's history by leaving behind a photo or video of themselves which will be kept for many years and decades to come. Travellers - and their families - can retrieve and re-live their digital memories at Changi Airport from this memory capsule." Changiairport website

Source: Changi Airport Group

Source: Changi Airport Group

Source: Changi Airport Group

Facts & Figures

Company Changi Airport Group (Singapore) Pte. Ltd.
Industry Transport - Airport FIDS
Number of branches / with
Digital Signage
1 / 1
Branch Singapore Changi Airport
Type of branch Airport
Address Singapore Changi Airport
918146 Singapore
Number of displays 64


The Social Tree

Type of installation Non-standard
Fitting Artistic installation
Special purpose installation
PoV situation High dwell time
DisplayNumber: 64
Height: 42
Format: 16:9
Orientation: Portrait
Typ: Professional Display
Display supplier LG
Display features not specified
Project partner not specified
Content Infotainment
Logging01. January 2014
Checked by invidis No

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