Digital Signage Expo 2011 – Referenten

Auf der Digital Signage Expo 2011 wird ein kostenlos zugängliches Offenes Forum für Digital Signage veranstaltet. Unabhängige Experten zeigen das Potential von Digital Signage-Lösungen bei der Schaffung einer nachhaltig verkaufsfördernden Kundenkommunikation auf und diskutieren die Realisation realisieren können. Fallbeispiele und Anwendungen aus allen vertikalen Märkten werden präsentiert. Für die Teilnahme sind keine Vorkenntnisse erforderlich.

Tuesday 24th May 2011

10.00     Case study: ARAL-BP Germany’s nationwide DS rollout
Andreas Pankow, Managing Director Nordland Systems

10.30     Design considerations for an Industrial Kiosk System
Mehmet Özer, Application Engineer Intermas-Elcom GmbH

11.00     Digital Signage: The whole truth? A short discussion about human senses
Ralf Kluth, Senior Principal Sovato

11.30     Invidis Top 100 – market leaders in Germany, Austria and Switzerland
Florian Rotberg, Managing Director invidis consulting

12.00     Content philosophy
Guillaume de la Tour, CEO and President Buefox

12.30     Kiosks in a connected world
Gerard Meijs, Product Manager Picture Kiosks EAMER Kodak

13.00     TCO – Understanding the Real Costs of Digital Signage
Louis D. Giacalone, President and Founder Coolsign

13.30     Digital Signage in Airports
Guy Konforti, DACH Regional Director C-nario

14.00     Shoppers respond to digital advertising – Results of a scientific study
Andrew McCall, Managing Director ROI Team

14.30     Content Development and Production in
Digital Signage
Thorsten Wien, Managing Director,Visual Art Germany

15.00    Emobility as Growth Potential for Kiosk and Digital Signage
Martin Klässner, International Business Development eMobility Infrastructure Solutions, Technagon

15.30    Digital Signage with instant guidance information– the extra service
Dr. Adrian Zentner, 3D Berlin

16.00    Case Study: No More Waiting in Line, Have ‘Time to Eat’
Ben Gondek, Managing Director, Newroom Media

Wednesday 25th May 2011

10.00     Overview of Digital Signage
Steven Keith Platt, Director and Research Fellow, Platt Retail Institute and special guests

10.30     Does DS Support Your Business Strategy?
Margot Myers, Director of Education and Training, Platt Retail Institute and guest speakers

11.00    Designing Innovations with Nokia, Nike, and Verizon
John Jones, VP, Executive Creative, Director, Retail, R/GA Digital Agency

11.30   Deploying and Operating a Digital Signage Network
Steven Keith Platt and special guest speakers

12.00    Review of Four DOOH Deployments in the EU and the US
Margot Myers and guest speakers

12.30    Advancements in Content Development
Steven Keith Platt and special guest speakers

13.00   Context Aware Digital Signage: Using Sensors to Understand the Audience
Miquel Martin, Senior Researcher, NEC Laboratories

13.30    Panel Discussion: Digital Out-of-Home Challenges and Opportunities
Featuring:Christian Vaglio Giors, CEO, NEO Advertising and Lars Peters,
Director, ECE flatmedia

14.00    How Marketing Technology Influences the Customer on the Path-to-Purchase
Steven Keith Platt and special guest speakers

15.00    Panel Discussion: Digital Signage in Retail Environments
Featuring: Bogdan Popescu, Dir. Gen., Monopoly Media France, Operator of Cigale TV

Thursday 26th May 2011

10.30    Panel Discussion: The EU Outlook for Digital Out-of-Home
In this open panel, industry experts from throughout the EU will address the status of the industry in their respective country, and their opinions as to the direction of the market.

Featuring:

• Dirk Hülsermann, Manager for DOOH Solutions, NEC
• Denis Gaumondie, Managing Director and Founder, OOH-TV
• Joan A. Clotet, Managing Director, Venco Digital Screens
• Hugh Coghill-Smith, Director, Onelan
• Leif Liljebrunn, CEO, ZetaDisplay
• Mariusz Orzechowski, Director of
• NEC Display Solutions, Poland

Moderated by: Lynn Matson, President and CEO, Pro-Motion Technology Group

12.30    Technology vs Acceptance -New prospects for Self Service
Wolfgang Beinhauer, Head of Competence Team, Fraunhofer IAO

13.00    Project: Education – Partners Wanted
Willi Schaupp, Managing Director, EDV Schaupp

13.30    Emerging Trends in Digital Signage Content Development
Roundtable discussion