DiSCO 2012 – Speaker

PQ Media (US)
Dr. Leo Kivijarv
The global economic recovery from the Great Recession has been long and slow, with significant impact on advertising in every regional market. PQ Media believes the digital out-of-home media (DOOH) industry has weathered the weak advertising market better than most advertising segments.

However, while many growth opportunities exist for DOOH worldwide, there are also major challenges, particularly for European DOOH operators that must deal with the euro debt crisis. As such, how can global DOOH operators position themselves to take advantage of the projected growth in this emerging media sector and develop growth strategies to keep pace with a fast-changing media landscape?

For answers to these questions, attend the presentation by Dr. Leo Kivijarv, PQ Media Vice President of Research, at the ISE’s DiSCO 2012 conference on January 30 at the RAI Amsterdam. Dr. Kivijarv will provide historical data and trends from PQ Media’s 4th edition of the Global Digital Out-of-Home Media Forecast 2011-2015, as well as provide preliminary 2012 findings and analysis for leading DOOH regions worldwide from the upcoming 5th edition scheduled for release March 2012.

Dr. Kivijarv will provide in-depth perspective on the state of global DOOH and offer insights on where the sector is headed relative to the broader media economy, including evolving opportunities and challenges in digital place-based networks and digital billboards & signage. Among the topics he will cover are:

  • Key trends & growth drivers by DOOH platform and global region in 2011
  • Preliminary 2012 global forecast by DOOH platform and region
  • DOOH’s position, opportunities & challenges in the broader media economy

About PQ Media

VIVID Interactive (RU)

Denis Zeltser
VIVID Interactive is a creative agency developing custom and turnkey solutions for digital retail and DOOH. We create concepts for interactive retail and digital advertising, provide expertise in hardware solutions and develop sophisticated software, applications and content. We are strong believers in integrated approach to the digital out of home solutions.

Denis Zeltser’s presentation during DiSCO will cover the following topics:

  • The last frontiers of the global digital revolution are advertising & retail
  • The time has come: lets switch to the integrated approach in DOOH solutions
  • Creative concepts are the new main selling point in digital signage
  • The good, the bad and the ugly: “future retail” concepts vs. reality and common sense
  • Don’t miss the revolution: The best interactive advertising and retail cases of 2011

About VIVID Interactive


Michael Russo
TRIDELITY AG is a leading provider of autostereoscopic 3D displays (26“ – 65“) providing a highest-quality 3D without glasses.

TRIDELITY screens offer an unprecedented viewing comfort, exceptional 3D depth and the highest resolution in the industry. The latest developments of TRIDELITY are the worlds first 56“ QuadHD display, which is able to show 4K of resoulution without glasses, and the realtime conversion of ordinary 2D video-signals for TRIDELILTY displays – the so-called „TriV“.

Michael Russo will explain the necessary processes for 3D content creation and the most important basics in order to plan and create an effective 3D Digital Signage project.


Fraunhofer Heinrich Hertz Institute (DE)

Dr. Ulrich Leiner
Since 2007 Ulrich Leiner is heading the department „Interactive Media and Human Factors“ at Fraunhofer Institute for Telecommunications, Heinrich-Hertz-Institute in Berlin. The team is focused on new and intuitive man-machine interfaces, such as autostereoscopic 3D-Display technologies, touchless interaction systems and multimedia retrieval.

He holds a PhD in applied mathematics from Technical University of Munich on optimal control problems in robotics. He started as a research scientist at Siemens Corporate Technology working on human-machine-interaction topics including computer generated animations, GUI, multimodality, usability and ergonomics. Later at Siemens Mobile and BenQ he managed the user experience department for cell phones and fixed network devices, being responsible for the user interface solutions of over 100 million phones.

About Fraunhofer Heinrich Hertz Institute

ComQi (US)

Ajay Chowdhury
Ajay Chowdhury is CEO of ComQi, a leading global multi-channel messaging technology company. Prior to this, Ajay co-founded Acacia Capital Partners and IDG Ventures Europe, a $100m European venture capital arm of IDG, the world’s leading IT media publisher. Prior to starting IDGVE, Ajay was European President and CEO of NBC Internet.

Prior to joining NBCi he was Chief Executive of LineOne – a joint venture between United News and Media and British Telecom – which he helped grow into one of the UK’s largest portals and Internet Service Providers and which was subsequently sold to Tiscali.

He joined United News and Media in 1991 and was founder and Managing Director of United Interactive – its new media division. Before joining United, he was a manager at Bain & Company, the international strategy consultants.

Ajay has an MBA from Wharton and a Bachelor of Commerce from Bombay University. He studied Theatre Directing at the Central School of Speech and Drama and Film Directing at the Metropolitan Film School at Ealing Studios.

About ComQi

Panhponics Oy (FIN)

Kari Mettala
Panphonics is the world’s leading provider of directional audio speakers. Founded in 1997 and
headquartered in Finland, Panphonics delivers targeted audio solutions for acoustically demanding applications. Panphonics Sound Shower® directional audio speakers can be found in banks, retail stores, digital signage projects, museums, information kiosks, service stations, theaters, and offices throughout the world.

Kari Mettälä will cover topics around the usage of directional audio:

  • Directional audio explained – why it makes difference
  • Why use directional audio – must be’s and trends
  • Usage of directional audio – solutions and cases

About Panphonics Oy

Grassfish (AT)

Roland Grassberger
Headquartered in Vienna, Austria, Grassfish Marketing Technologies GmbH has built an outstanding reputation for excellence in the digital signage software marketplace.

Roland Grassberger, born 1963 in Vienna, established a number of IT companies after studying computer sciences. Grassfish was founded in cooperation with Thomas-Peter Fischer, head of JumpTomorrow, who added his deep knowledge of marketing and communication into the mix. At Grassfish, Roland Grassberger, CEO is responsible for innovation, development and product management.

Roland Grassberg will present the case study of Elisa, the largest Finnish telecom operator. Elisa created a new shop concept to provide a rich, interactive, multi-media experience in its new shops. Videra, a key Grassfish partner, was given the responsibility to realize this concept. In cooperation with Grassfish, the solutions were implemented in an integrated environment, which connects digital signage, interactive product presentation, RFID, cameras, video walls, digital price tags, queuing systems and interactive product holders to form a unique shopping experience. The first store opened its doors in May 2011 and gained excellent customer-feedback. Based on these results, roll-out was started in fall of 2011. The presentation will give an overview over the goals, the elements and the results of this innovative retail experience.

About Grassfish

Swisscom (CH)

Nitin Madan

In 2011, Swisscom and NEC-Displays embarked on a pilot project to bring Digital Signage to Small Retailers, as an integral part of their advertising and promotion mix. The pilot was quite successful and has laid the foundation for market entry by Swisscom. This presentation explains the stated and unstated needs of Small Business owners, and highlights best practices in making Digital Signage an integral part of a business-owner’s marketing/promotion mix.

Swisscom AG is a Switzerland-based company which offers telecommunication services primarily in Switzerland and Italy. The Company’s main divisions are Residential Customers, Small and Medium-Sized Enterprises, Corporate Business, Wholesale, and the Network&IT division. Residential Customers division provides broadband Internet access, serves Swisscom television (TV) subscribers and also combines telephone, data traffic, handset sales and directories. The Small and Medium-Sized Enterprises division offers fixed-line and mobile communications, Internet and data services, as well as maintenance of Information Technology (IT) infrastructures. Corporate Business focuses on hosting, security services and network integration. The Wholesale division offers wholesale services for Swiss telecoms providers. Network&IT builds and maintains Swisscom AG’s nationwide fixed network and mobile communications infrastructure. The Company operates numerous subsidiaries and affiliated companies.

About Swisscom

Helios Interactive Technologies (US)

Mike Schaiman

Helios Interactive Technologies created a gesture-based signage and interactive video walls for Bally Total Fitness Centers. Large digital displays at the centers are welcoming gym-goers with a video wall that is as useful as it is futuristic. Providing everything from fun gaming inspired applications to in-depth nutritional advice, these immersive experiences enhances the gym experience through intuitively controlled informational content. In addition, through the workout counselor application, trainers will be able to easily demonstrate exercises targeted at specific muscle groups to provide a total fitness regimen. For the displays, Bally determined a no-touch gesture-based solution was appropriate, given the environment of the club, and sought out the assistance of Helios and SoftKinetic. Maike Schaiman will provide exclusive insights in this exciting project and will cover the following topics:

  • Use of signage to enhance member experience and brand image
  • Add to the member’s energy level
  • Be informative and engaging
  • Motivate and portray results of an active lifestyle
  • Why 3D camera vs. multitouch, augmented reality, etc.
  • Mistakes people are making with interactive digital signage
  • Future of this platform and integration of other technologies

Helios Interactive Technologies is a full-service display technology company that harnesses cutting-edge tools and platforms to attract, surprise and delight consumers with consistently engaging experiences. Helios specializes in “experience design.” The company provides such clients as Best Buy, HBO, the CW Television Network, Mercedes-Benz, AstraZeneca International, Sprint and others with interactive displays that grab attention and engage customers in memorable two-way experiences. Founded in 2008, Helios is based in San Francisco.

About Helios Interactive Technologies