Chris has been involved in the creation, deployment, management and effectiveness of DOOH networks (audio, visual and hybrid) for over 11 years and can claim to have worked on some of the largest and/or path-finding retail deployments in the UK for agencies including CAN Media, Instrumental Media, Mood Media and CBS Alive (was TDI) on behalf of brands including Kroger, Tesco, The Life Channel, H&M, Mall Corporation, Target & Shell.
Chris is currently Managing Director of the Imperative Group, an independent network development and communications agency for the digital out of home sector which specialises in promoting, creating, developing and delivering cutting edge digital media networks that engage people when they are out of the home, whether they are travelling, shopping, relaxing or working.
The business comprises of its internal team plus a talent pool of over 10 highly skilled and knowledgeable independent associates at its disposal capable of conceiving, delivering and managing any aspect of digital out of home related tasks across Europe, the Middle East and North America.
Selected clients include Scala (EMEA), St Ives PLC, Premier Retail Networks (Thomson PRN, U.S), St John Patrick, BTiNet, ROI Team and Sony Professional Solutions Europe.
The Imperative Group is a member of POPAIdigital and Chris also sits on the management committee for POPAIdigital UK and on the Advocacy Steering Group in the U.S. He is also a contributor to the DailyDOOH and regularly writes for Marketing @ Retail Magazine in the U.S, AV Interactive and DDR magazines in the UK. He is a member of the Chartered Institute of Marketing (ACIM) and holds a BA (Hons) in Consumer Psychology from Bristol University and lives in London with his wife Claire.