Pierre Richer is President and COO of NEC Display Solutions, Inc. In this role, Pierre leads the overall company strategy. He is responsible for the development and growth of the full line of display technology including projectors, LCD, plasma displays and monitors. In his role, he continuously drives the company’s transition to a Solutions provider. Previously, Pierre ran NEC Visual Systems Division as Senior Vice President and General Manager.
Pierre developed the business strategy for the Americas. He was responsible for growing the projector business unit including DLP and LCD-based mobile, installed and large venue projection systems, as well as plasma displays.
Pierre also served as Vice President of Sales and New Business Development at NEC Visual Systems. In this capacity, he led NEC’s large area display group (projectors and plasma displays) to record revenue and market share growth. Pierre has also grown NEC partner base, marketing, and service offerings, while introducing new revenue opportunities through retail and home channels. He was also instrumental in developing NEC’s e-commerce customer storefront initiative.
Prior to NEC, Pierre spent almost a decade at InFocus Corporation in roles of increasing responsibility. Most recently, he served as vice president of marketing (Americas), and led efforts to develop business strategies and capitalize on growth opportunities in sales, product management, marketing and e-commerce.
He also held sales management positions at Canon Canada.
Presentation title: Digital Place-Based Advertising –Overcoming Challenges with New Approaches
As digital place-based advertising matures, there is increasing focus on relevance of the message, local considerations, and more dynamic decisions about ad content to suit the environment. While this is all good news for targeted, high value advertising, most ad agencies still regard the medium as experimental because they lack the familiarity, tools, metrics, and platforms related to ad buys on digital signage networks. This session explores these topics, presents new approaches, and answers important questions about how advertising will grow successfully in digital signage.
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