Tom Goddard (born 1950) is a media entrepreneur based in London with particular specialism in digital and traditional Out of Home Media. He is Chairman and shareholder of a number of private media companies in the UK, Russia and China (UK: Digicom; Ocean Outdoor; Marketing Force / Russia: Gallery Media Services / China: Sky Flying Media)
He also works in an advisory role with a number of major UK based Private Equity houses mainly in media space. Until 2007 he was Chief Executive Officer for CBS Outdoor’s International division, overseeing a team of over 2,500 employees across Europe and Asia, with revenues of approx. $800m posted in 2006. During his tenure at CBS he was responsible for the successful London Underground media transition plan which was the largest contract award of its kind in the world.
Prior to his seven year term at CBS he worked (at C.E.O. level) for several major UK and international Out of Home Media companies including Viacom, Metro Advertising and Maiden Outdoor.
Tom Goddard is also a member of the London and Euro Chapters of the World Presidents Organisation (www.wpo.org).
UK digital out of home media sales house Digicom launched in the UK a year ago. Chairman Tom Goddard explains how the company’s business model supports independent DOOH networks in a variety of unique ways, not just through building scale and visibility to provide access to national advertising revenue, but also through bespoke value-added services; and how Digicom makes the case for these independent networks as must-have media to the UK media buying community.